WooCommerce Drip 1.3.2

Connect WooCommerce to Drip to auto‑track conversions, lifetime value, and purchased products. Tag customers, segment by behavior, and trigger campaigns from checkout to repeat purchase.

WooCommerce + Drip​

Drip Integration for WooCommerce connects your WooCommerce store to your Drip Email Marketing account. It allows customers to subscribe to receive emails, and tracks conversions, sales and lifetime value for those who do.

When a sale is made in your store, Drip Integration for WooCommerce does a few different things:

• Goal Conversion: A conversion goal will (optionally) be achieved in your Drip account.
• Event Recorded: An event for the sale will be recorded in the subscriber’s history.
• Lifetime Value: The lifetime value of the subscriber will be updated, so you can see how much value these customers have been, not just in one order but all of the orders they’ve made.
• Subscriber Name: The name custom field will be updated with the subscriber’s name used during checkout.
• Subscriber Tag: The subscriber will be given a tag of Customer, so you can easily see which subscribers are actually customers.
• Purchased Products: The products purchased by a user are recorded too, so you can target broadcasts and campaigns at certain product owners. You could even sell Drip campaigns using this method!

Subscribe Checkbox​

Drip Integration for WooCommerce also comes with an optional ‘Subscribe to Campaign’ checkbox that can be turned on and added to the checkout and account registration forms. You can choose the campaign for it to sign users up to and even customise the text it uses next to the checkbox.

Key Features​

• Tracks Conversions
• Tracks Lifetime Value
• Tracks Purchased Products
• Tags Subscribers
• Subscribe Checkbox (checkout & register)
• Extremely Easy to Use
• Extensible & Dev-Friendly
• Translation-ready

For a closer look at Drip Integration for WooCommerce, check out the available documentation or feel free to open a support request with your pre-sales questions.